H&M USA partners with the Sesame Street Yellow Feather Fund to champion educational programmes for kids in need

Beginning September 9 through the rest of the month, H&M invites customers to shop the new Sesame Street collection and join them in supporting the Sesame Street Yellow Feather Fund, which helps bring laughter and learning to children around the world.

The collection will include pieces for girls and boys, as well as a capsule collection of apparel and accessories for men—the latest in more than ten years of collaboration. Sesame Street characters like Big Bird, Cookie Monster, Elmo and Abby Cadabby are found throughout the collection on playful separates and accessories.

H&M will also host a register drive in all stores across the US, encouraging fans to donate to the Sesame Street Yellow Feather Fund; the retailer is kicking off the drive with a US$100k/£80.6k donation to the nonprofit organisation.

The brand‘s Loyalty Programme members are invited to join a limited series of children’s events at H&M locations around the country. At each event, attendees will meet costumed Sesame Street characters and learn about sustainability and recycling by turning an item of clothing into something new and fun. Visitors can sign up for the programme and gain access to special offers and events.

H&M has also sponsored an upcoming series of educational Sesame Street videos starring Elmo, Cookie Monster, and friends to teach kids and families more about sustainability.

The retailer will launch a full collection for girls, boys and men in honour of Sesame Street’s 50th anniversary and host a register drive for the nonprofit organisation behind the iconic show.

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