TerraCycle Enlisted as Hasbro Continues Sustainability Journey in Support of Circular Economy

Hasbro is launching a new, industry-leading, toy and game recycling pilot programme with TerraCycle, a global leader in product recycling.

During the pilot programme, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. In 2018, the company is piloting the programme in the contiguous US.

“We are excited to launch this programme because it aligns so well with our purpose to make the world a better place for children and their families. As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey,” said John Frascotti, President, Hasbro, Inc.

“The company’s toy recycling programme is the first brand-sponsored national recycling programme in the industry, and we are proud to partner with the passionate team at the company to offer consumers a simple, sustainable solution for recycling their well-loved toys and games.

“Our expertise in product recycling is a great fit for a company like this that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life,” said Tom Szaky, CEO, TerraCycle.

This programme builds upon the company’s longstanding commitment to environmental sustainability. Through the its Sustainability Centre of Excellence, the company strives to reduce its carbon footprint and continuously improve its environmental performance across every aspect of its business.

It focuses its environmental efforts in three key areas: reducing the environmental impacts of products and packaging, partnering with vendors to source and distribute products in an environmentally conscious way, and minimising the environmental footprint of operations.

For example, earlier this year, the company announced that it will begin using plant-based bio-polyethylene terephthalate (PET) for blister packs and plastic windows in its product packaging starting in 2019.

This step is one of many advancements the company has made to enhance the sustainability of its packaging over the past decade.

Additional actions include eliminating wire ties in 2010, replacing polyvinyl chloride (PVC) with PET in 2013, and achieving 90% recycled or sustainably-sourced paper for packaging and in-box content in 2015.

In 2017, the company adopted How2Recycle labelling on packaging for US and Canada, which helps to provide clear on-package recycling guidance to consumers.

The company uses 100% renewable energy and is carbon neutral across its US operations, and has achieved 99% across all global operations.

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