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MR PORTER and Gucci collaboration under creative direction of Alessandro Michele
The 43-piece Gucci capsule collection will be revealed on MR PORTER on 18 May 2017. It is inspired by urbanism and self-expression, anchored in classic tailoring silhouettes and eccentric sportswear. The collection is ready to wear, shoes and accessories and infuses the House’s rich textures and fabrications in a vivid colour palette of zesty oranges and yellows, azure blues and Bordeaux reds.
Predominant through the collection are Gucci’s iconic motifs such as the bee and tiger, and the newest additions, such as the skeleton and the cat, that are playfully emblazoned across the body of a blazer or pocket of a pair of washed jeans. Stand out pieces include a lilac fil coupé shirt, a yard wool jacquard bee crewneck sweater, a blueberry-coloured technical jersey zipped jacket with paisley print and embroidered tiger, and a pair of iconic horsebit loafers in a GG wallpaper print elaborated in striking mimosa.
The rest of the collection features blue-washed five pocket jeans, prep school-inspired tailored jackets and trousers along with two formal suits, technical sportswear, and small accessories including leather bracelets, cufflinks, ties, watches and scarves. A yellow Gucci label will feature across each ready to wear piece, unique to this exclusive capsule collection.
This exclusive capsule collection is an exemplary union of MR PORTER’s traditional English-tailoring roots and Gucci’s Italian romanticism, and all pieces are anchored in a lightness in spirit and eccentricity.
An integrated global marketing campaign will launch this partnership across MR PORTER’s social media, email, and website and app platforms, culminating in an exclusive MR PORTER x GUCCI video shot on location in London.
“We are the thrilled to partner with Gucci on this exclusive project, at a time when the House is so vibrant and influential in its designs. Alessandro and his team’s talents truly shine through with this unique capsule collection of iconic pieces, all of which we’re sure will be an instant success with our global customer,” said Toby Bateman, Managing Director, MR PORTER.
“We are pleased to build on the success of our exclusive capsule collection for Net a Porter last year with a new capsule this time for Mr Porter, whose clients are unquestionably some of the most knowledgeable and sophisticated menswear fashion consumers in the marketplace” added Marco Bizzarri, President and CEO, Gucci.
Gucci was a global winner of the 2014-2015 World Branding Awards and is current national winner of the 2015-2016, 2016-2017 World Branding Awards in Fashion Retailer – Luxury category for Italy.
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