Gap Inc. sells approximately 10 million non-medical grade face masks to businesses and Governments as the workforce re-opens

Gap Inc. has announced it has launched a B2B product programme focused on offering large organisations high-quality reusable, non-medical grade cloth face masks to supply to their employees as they welcome them back to work.

With the tremendous impact COVID-19 has on the world, the brand has leaned in and worked quickly to serve customers in compelling and differentiated ways. As employers look to provide their teams and customers with a safe and healthy work environment, Gap Inc. has leveraged its deep supply chain relationships and agile operations to provide companies in both the private and public sector with high-quality reusable, non-medical grade cloth face masks for their employees.

To date, Gap Inc.’s recently-launched B2B face mask programme has sold approximately 10 million non-medical grade face masks to employers, including the City of New York, the State of California, Kaiser Permanente and a leading consulting firm.

“In the face of this pandemic, the Gap Inc. team was able to quickly respond to a customer need for masks. Since then, we’ve sold millions of non-medical grade masks to customers across our brands,” said John Strain, Head of e-commerce and Technology at Gap Inc.

“We quickly started hearing from companies like ours who wanted to be able to supply their employees with the same product, so we’re excited to extend our high-quality reusable, non-medical grade cloth face mask offering to organisations that want to help protect their employees as they re-enter the workforce.”

Gap Inc. has already responded to the call to action by sourcing millions of non-medical masks and other personal protective equipment for the healthcare community, and the company’s family of brands have responded to the demand from consumers for everyday use, in partnership with medical experts.

The company’s brands are also giving back, donating over 200,000 non-medical masks to community organisations, and donating to causes that help those in need during this crisis.

The Centers for Disease Control and Prevention and the World Health Organisation are still urging people to wear face masks or coverings when outside the home. For businesses that plan to re-open, Gap Inc. is offering a selection of non-medical face masks in mass quantities, starting at a minimum order quantity of 100,000 units and in a variety of colours and swatches.

To provide this service to companies, Gap Inc. used the Salesforce Commerce Cloud QuickStart for B2B Commerce solution and partnered with Capgemini to implement and service a custom website in less than five weeks that helps manage purchase orders and deliver information about the programme to businesses.


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