COVID-19 Archives | World Branding Forum

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AstraZeneca is retracting its Covid-19 vaccine after being in the market in less than four years following its launch in the UK. This decision comes...

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Campaigns Featured News

McDonald’s announces its partnership with the Biden Administration

Olivia Pearce

May 11, 2021

McDonald's McCafé cups and McDelivery seal stickers will help raise vaccine awareness this summer As part of the company's ongoing efforts to support communities and...

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Branding Featured News

John Lewis Partnership rolls out NHS rapid Covid-19 test and trace

Olivia Pearce

December 29, 2020December 29, 2020

John Lewis Partnership becomes one of the first UK businesses to toll out NHS Covid-19 testing The John Lewis Partnership has become one of the...

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Apple donates PPE gears to Zambia to fight against Covid-19 and HIV

Thomas Ng

December 2, 2020

As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June 2021...

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M&S launches new ‘Sparks Book & Shop’ service in England

Thomas Ng

November 5, 2020November 5, 2020

M&S launches 'Sparks Book & Shop' ahead of increasing restrictions in England to help customers plan ahead with reserved shopping slots M&S has completed the...

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Campaigns Featured Marketing News

Hilton launches its global marketing campaign, “To New Memories”

Olivia Pearce

October 13, 2020October 14, 2020

The spot depicts a series of reconnection moments consumers have been missing, highlighting the new memories waiting to be made with Hilton Hilton has announced...

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Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

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Campaigns Featured News

Dettol partners with TfL to help commuters get to a ‘new normal’

Olivia Pearce

September 9, 2020

The partnership is part of a wider ambition from Dettol to keep protecting the nation and reduce the spread of Coronavirus and other illness-causing germs...

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Campaigns Featured News

Coca-Cola Company donates US$1.5M to the NRAEF

Olivia Pearce

August 28, 2020

The Coca-Cola Company commits to preparing the next generation of restaurant leaders for meaningful jobs and careers in the restaurant and foodservice industry The National...

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Campaigns Featured News

Heineken Africa Foundation commits to fighting COVID-19 in Africa

Eliza Jane

August 26, 2020

The Heineken Africa Foundation commits 5 million euros to support communities to protect themselves in the fight against Covid-19 starting with WaterAid and World Vision...