World Branding Forum

Read Time:1 Minute, 13 Second

As global peanut butter brand Skippy continues to celebrate its 90th birthday, its Singapore arm is ramping up the fun with exclusive Skippy plushies and...

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Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

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Marketing News

Compose Coffee Expands Chain to Singapore

Ashley Ooi

July 7, 2023

Compose Coffee, one of South Korea’s leading and most popular coffee chains, is expanding its caffeine powers to Singapore. Coming soon to Suntec City, the...

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Featured General News

McDonald’s Singapore Celebrates Delivery Riders’

Olivia Pearce

July 27, 2022

McDonald’s distributed 15,500 meals on July 25 to food delivery riders at more than 140 of its restaurants across Singapore to commemorate their hard work...

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LEGO Group extends partnership and commitment to Singapore

Olivia Pearce

August 10, 2021

LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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Advertising Campaigns Featured News

McDonald’s Singapore reveals its ‘Night-In’ campaign with Publicis

Eliza Jane

April 30, 2021

McDonald's campaign reflects how in a covid-normal world, nights-in have become the new nights-out McDonald’s partners with Publicis Communications to present Night-In, a brand engagement...

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Campaigns Featured News

Gap introduces Generation Good – forces for good across generations

Olivia Pearce

February 23, 2021

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for...

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Campaigns Featured Marketing News

Heineken and Publicis Singapore introduces “The Driver’s Fridge”

Eliza Jane

December 15, 2020December 15, 2020

Heineken's Driver's Fridge is aimed to convince the country that they can enjoy a can of beer before hopping into their car Thirsting for a...

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Campaigns Featured News

Ralph Lauren unveils plans to close the gender gap in fashion

Eliza Jane

October 26, 2020October 26, 2020

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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Campaigns Featured News

Gap launches its “Dream The Future” holiday campaign

Eliza Jane

October 21, 2020

Gap invites everyone to dream towards a brighter future together, connected in joy, peace, empathy and love This holiday, Gap introduces the "Dream The Future"...

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Industry News

Gap Inc. appoints Nancy Green as President and CEO of Old Navy

Anisha Kapoor

October 12, 2020

Green has served as interim head of Gap's Old Navy since March and was previously President and Chief Creative Officer of the brand Gap Inc....

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MullenLowe Singapore develops a comprehensive digital ecosystem

Thomas Ng

September 22, 2020September 22, 2020

MullenLowe Singapore's innovative ecosystem enables the National Gallery Singapore to build connections with art audiences wherever they are, aligned to its vision to make art...