Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme
FrieslandCampina, one of the world’s top five dairy companies, was named the winner of the Gold Stevie Award for the “Corporate Social Responsibility Program of the Year” at the Asia-Pacific Stevie Awards 2015.
The prestigious business award honours FrieslandCampina’s contribution to society through its nutrition-education campaign, Drink.Move.BeStrong – the region’s first integrated activation and advocacy campaign that aims to address the double burden of malnutrition among children in South East Asia. In collaboration with multiple stakeholders including schools, educators, parents, government agencies, ministries and Junior NBA, Drink.Move.BeStrong encourages children to drink one glass of milk a day and exercise for one hour a day outdoors. The growing campaign currently runs in Indonesia, Malaysia, Thailand, Vietnam and the Philippines.
Commenting on the award, Piet Hilarides, Chief Operating Officer Consumer Products Asia, said, “I am very proud of our win at the Asia-Pacific Stevie Awards 2015. The Gold Award recognises the great contribution and efforts of our team and partners in addressing an increasingly important social issue that affects millions of people in the region. As one of the world’s leading dairy companies, we believe that FrieslandCampina can play a critical role in improving the well-being of our consumers in the region through our focus on a multi-stakeholder approach to Corporate Social Responsibility.”
In 2012, FrieslandCampina conducted the most extensive nutrition study ever done in South East Asia. The South East Asia Nutrition Survey surveyed almost 17,000 children under age 12 from Malaysia, Thailand, Vietnam and Indonesia. Results of the study revealed a trend of both under- and over nutrition, critical nutrition deficiencies such as severe lack of calcium, Vitamin D and other micronutrients.
With a belief in the goodness of milk to help meet a child’s nutritional demands, and sports as a vehicle to promote activity, Drink.Move.Be Strong was thus devised as a call to action to encourage children to lead healthier and more active lifestyles.
The Asia-Pacific Stevie Awards are the only business awards programme to recognise achievement in the workplace in all 22 nations of the Asia-Pacific region, and this year’s awards attracted more than 400 nominations from organisations across the region.
Campina was also a winner of the World Branding Awards held in Paris last month.