Pica has unveiled a regional public brand strategy for Baojing Golden Tea, marking the most significant upgrade in the tea’s history. This strategic move is set to transform the perception and market positioning of Baojing Golden Tea.
The US Olympic and Paralympic Committee (USOPC) is suing Logan Paul and KSI’s PRIME energy drinks brand for trademark infringement. The allegation claims that PRIME is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.
Jollibee Foods, the Philippines’ leading fast-food chain, announced a significant move towards global dominance in the coffee market. The company is acquiring a majority stake in Compose Coffee, a South Korean coffee chain, for a total of $340 million. Jollibee Worldwide Pte, a subsidiary of Jollibee Foods, will hold the majority stake, 70% in Compose Coffee, valued at $238 million, while their affiliated Titan Fund will hold an additional 5%. The remaining 25% will be owned by private equity firm Elevation.
Gourmet, ethically sourced coffee brand San Francisco Bay Coffee – owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New York City, as their creative and media agency of record after a comprehensive review.
Let’s peek behind the curtain and witness the creative love affair that birthed a new design for Uzbekistan’s beloved Cheers chips, designed by BRAIN TANK.
According to newly filed accounts with Companies House, British tea brand Twinings reported a solid financial performance for the year ending August 31, 2023.
Pringles is soaring into uncharted territory with Pringles Mingles, their first-ever foray into the world of puffed snacks. This innovative offering ditches the brand’s conventional can for a whole new format but still maintains the flavour mastery Pringles is known for. The brand also debuted its first bagged snack in more than 15 years with Pringles Mingles.
Chatime, a leading global bubble tea and innovative beverage brand, has revealed a brand refresh anchored on its new brand promise, “Cups of Joy.”
Nice Foods, Brazil’s plant-based brand launched a rebranding campaign designed by FatFaceStudio. The brand aims to make plant-based food products affordable.
Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.
