In a bold move, Doritos—a flavoured Tortilla chips brand—have dropped its’ name and logo from their latest advertising campaign.
Working off the back of the iconic status the snack has, this new campaign does away with the logo and features triangle shapes and hashtags for the flavours like #CHEESY and #COOL.
Rachel Ferninando, Senior Vice-President of Marketing at Frito-Lay said, “There’s a desire to almost reject traditional advertising.”
The campaign was put together in an effort to target Generation Z, who are not a fan of over-branding and advertising, and are used to ad-free spaces such as Netflix.
