CoolSculpting and Kristin Davis have teamed up to get women talking about body contouring and excited about slipping into their best denim.

CoolSculpting has partnered with actress, producer, and philanthropist, Kristin Davis, for the brand’s Denim Denial campaign. The key aim of the push is to inspire women to learn more about personalised body contouring, allowing them to better fit into to their jeans.

The effort is shaped to recognise that most women have one on the top shelf of her closet or tucked away in a bottom drawer. Said exercise has the goal of encouraging consumers to overcome stubborn fat and attain their goal of slipping into that adored article of clothing.

CoolSculpting is a non-surgical clinical treatment that selectively reduces unwanted fat using a patented cooling technology. Consumers can share their personal Denim Denial stories on social media using the #DenimDenial and #CoolNotCool hashtags.

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