Avon will launch the brand’s latest eau de parfum release, Eve Truth, across the majority of its fifty markets with ambassador, Eva Mendes.

Avon will expand its Eve fragrance collection of which actress, Eva Mendes, is ambassador. Set to premiere its newest eau de parfum release this quarter, the brand will roll out Eve Truth, a premium addition to its portfolio, across the majority of its 50 countries worldwide.

Created by renowned French perfumer Laurent Le Guernec, Eve Truth will launch with the support of a strong digital marketing and advertising campaign. According to the cosmetics giant, the fresh offering for women celebrates their freedom of expression and individuality.

“Eve Truth is exciting for our millions of entrepreneurs and their customers because this is a premium fragrance accessible to everyone. We have worked with world-class perfumers and top-quality ingredients to create a scent which lasts,” said Louise Scott, Chief Scientific Officer for Avon.

The concoction marries delicate flowers, energetic fruits, and sensual minerals, including living magnetite. Its entrance is representative of the group’s aim to modernise the label and leverage the strength of its innovation.

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