Marketing Archives | World Branding Forum

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Havas Group makes Shobiz as third acquisition in India in less than one year Havas Group, a French advertising group, has just announced the acquisition...

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Featured Marketing News

JBL activates the conscious consumer for new self-charging headphones

Nathaniel Mark

December 17, 2019

Brands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtime Through a new strategic approach, JBL is exploring a...

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Marketing News

Jamie Oliver to launch in southeast Asia

Anisha Kapoor

November 22, 2019

Jamie Oliver will be launching outlets of his restaurant in southeast Asia it was announced. The two sites will be in Bali, Indonesia and Bangkok,...

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Marketing

Glossier comes to London

Joshua Hughes

November 22, 2019

Glossier, the American make-up and skincare brand, is opening a pop up store in Covent Garden, London. The brand has gained cult status since launching...

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Advertising Marketing

Boots launch Bootiques to encourage Christmas spenders

Joshua Hughes

November 11, 2019November 11, 2019

Boots have launched a marketing campaign to launch Bootiques in a bid to encourage Christmas shoppers to buy their gifts with the retailer this year....

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Featured Marketing News

Marie Curie ‘Whatever you call it’ campaign

Joshua Hughes

November 5, 2019November 5, 2019

Marie Curie are encouraging people to talk about death in their new campaign that holds the tag line ‘Whatever you call it, we should all...

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Featured Marketing News

Crocs creates glow-in-the-dark version of the Classic Clog for Croc Day

Anisha Kapoor

October 25, 2019

Crocs teams up with streetwear brand Pizzaslime for annual Croc Day celebrations Crocs, a global casual footwear brand for women, men and children, celebrates Croctober...

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Industry Marketing News

FA appoints Kathryn Swarbrick

Anisha Kapoor

October 9, 2019

The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. Swarbrick, who was previously at PepsiCo as the Vice President...

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Featured Marketing News

Every Mind Matters mental health campaign launched

Joshua Hughes

October 8, 2019October 8, 2019

Every Mind Matters launched a new campaign with support from the Duke and Duchess of Cambridge, Prince Harry and Meghan Markle. The government backed NHS...

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Advertising Marketing Social Media

Burger King tweet banned by ASA

Anisha Kapoor

October 2, 2019

The Advertising Standards Authority (ASA) banned a Burger King tweet made by the fast food chain. The tweet in May came following the news that...

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Marketing

The North Face launch new Futurelight range

Joshua Hughes

October 1, 2019

The North Face, the outdoor clothing specialist have launched a new range of clothing made from Futurelight, their new fabric. The fabric promises a more...

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Marketing Social Media Technology

Instagram launch product notifications

Thomas Ng

October 1, 2019

Instagram launch product notifications in a new update, allowing brands to promote new products, and users to set up notifications for when they launch. The...