Marketing

Monopoly game intended to spotlight women who have challenged the status quo Hasbro has introduced the first-ever game in the Monopoly franchise that celebrates women trailblazers...

Glossier, a hugely popular American make-up brand have moved in on TV advertising for their latest marketing campaign.  Using ‘real’ people, including fans of the...

WPP – InMobi Group partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to...

MediaMonks to further develop and amplify Fanta presence in South-East Asia After a highly competitive pitch, S4 Capital-owned MediaMonks has now become the lead agency...

Grey Group promotes 30-year veteran Nirvik Singh to lead development of its borderless integrated marketing model Michael Houston, Worldwide CEO of Grey Group, announced the...

Tesco is sponsoring the comeback of the much loved TV show Supermarket Sweep. The original show was presented by Dale Winton, who sadly passed away...

Cadbury have removed words from packaging in partnership with Age UK to highlight loneliness amongst the older generation. Alongside the move comes a campaign featuring...

Dentsu Aegis Network: Ashish will be based in Singapore and joins the Global Executive Team Dentsu Aegis Network (DAN) today announced the appointment of Ashish...

Hilton builds on success of first celebrity-driven campaign, ‘Expect Better. Expect Hilton.' Hilton is following up on the success of its first-ever celebrity-focused campaign starring...

Hyundai: Four new US TV spots highlight how brand's new eight-passenger flagship SUV make driving better, no matter how you family In the US marketing...

WPP move shows commitment to serve companies like Amazon, Facebook and Google WPP will create a co-location campus in the heart of the US tech...

Kallø Rice Cakes are hosting a pop up shop in Queensway in London to show how versatile their rice cakes are. From a full...