Marketing Archives | World Branding Forum

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Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the classic...

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Branding Campaigns Design Featured Marketing News

PUMA All Set for Creative Fusion With African Brand LemLem

Maheen Fatima

August 31, 2023

It's time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede's LemLem. This potential shift to a creative fusion...

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Branding Featured General Marketing News

IKEA to Open Oxford Street Store by Autumn 2024

Maheen Fatima

August 30, 2023

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...

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Branding Design Entertainment Featured General Marketing News Technology

Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

Ashley Ooi

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...

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Branding Campaigns Featured Marketing News

Tesco Switches to Clear Milk Bottle Cap to Assist Recycling

Maheen Fatima

August 29, 2023August 29, 2023

Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Branding Design Featured General Marketing News

Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

Maheen Fatima

August 29, 2023August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August,...

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Featured General Marketing News Technology

Android Auto Google Maps to Start Showing EV Charging Stations

Ashley Ooi

August 24, 2023August 24, 2023

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

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Branding Campaigns Featured Marketing

Elephant Atta and krow Group Release Touching Family-Centred Campaign

Ashley Ooi

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Featured Marketing News

Dunkin’ Launches Dunkin’ Spiked Iced Coffees and Teas

Ashley Ooi

August 18, 2023

American doughnut company Dunkin’ has launched its new range of Dunkin’ Spiked iced coffees and teas, offering boozy beverages to pair with their sweet treats....

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Branding General Marketing News

Phase Eight and Hobbs to Upsize Existing Merry Hill Stores

Maheen Fatima

August 17, 2023

Sovereign Centros announces the upsizing of sister brands, Phase Eight and Hobbs, within a perfectly positioned key regional location, Merry Hill. These premium womenswear brands will...