Marketing Archives | World Branding Forum

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Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Industry Marketing News Technology

Wunderman Names Jackson to Global Position

Thomas Ng

December 18, 2015December 18, 2015

She will lead the agency's talent group and focus on recruiting, developing, and retaining the best creative, data, and strategic talent Wunderman has appointed Judy...

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Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

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Branding Featured Marketing News

Sperry Lands Sponsorship Deal with America’s Cup

Olivia Pearce

December 9, 2015December 9, 2015

The brand is official footwear partner for the 35th installation of the America’s Cup and official footwear supplier for Oracle Team USA Sperry, the creator...

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Advertising Industry Marketing News

TBWA Veteran Releases Book on Disruptive Innovation

Anisha Kapoor

December 9, 2015December 9, 2015

Jean-Marie Dru has just initiated the U.S. launch of his sixth book, entitled The Ways to New: 15 Paths for Disruptive Innovation TBWA Worldwide Chairman, Jean-Marie...

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Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

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Marketing News Technology

Freeman Clicks with DoubleDutch to Amp Up Digital

Anisha Kapoor

December 1, 2015December 1, 2015

Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...

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Industry Marketing News

Razorfish Tweaks Commerce Capabilities with Fresh Debut

Olivia Pearce

November 30, 2015November 30, 2015

Each of the new experiences was built on top of hybris solutions and delivers innovative customer-led user experiences Razorfish, a network aimed at helping global brands drive...

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Marketing News Public Relations

DDB Worldwide Toasts to Grupo ABC’s Acquisition

Anisha Kapoor

November 23, 2015November 23, 2015

The client's agencies consists of brand advertising firms specialised in the offering of in public relations, CRM, digital, promotion, and events DDB Worldwide, a division of...

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Design Marketing News

White Owl Cigars Lights Up Over Brand Makeover

Anisha Kapoor

November 19, 2015November 19, 2015

The facelift encompasses a redesign of the brand’s logo, packaging, point-of-sale, and website to emphasise its heritage and innovation White Owl Cigars has officially activated...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...