Marketing Archives | World Branding Forum

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This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...

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Branding Featured Marketing News

FrieslandCampina Renews Strategy with NBA Asia

Deborah Joy Peter

January 20, 2016January 21, 2016

Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Design Featured Marketing News

Hidden Treasures Collection Unveils Bianco in Furr Piece

Anisha Kapoor

January 11, 2016January 11, 2016

The last piece from the artist’s Men and Women series, ‘Flesh and Blood’ features Game of Thrones star, Esmé Bianco as main muse Currently on...

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Marketing News Technology

Accelerize Expands Global Footprint via CAKE

Deborah Joy Peter

January 4, 2016January 4, 2016

Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...

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Featured Marketing News

Red Sun Lights Up with Extremely Nicotine

Anisha Kapoor

December 31, 2015December 31, 2015

Based on consumer feedback, the brand is being promoted as ‘Extremely Nicotine’ across its consumer advertising materials Tobacco-focused plant biotechnology provider, 22nd Century Group, has...

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Featured Marketing News Social Media Technology

Goodyear Launches 2016 with Social Media Campaign

Thomas Ng

December 28, 2015December 28, 2015

The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States Goodyear has launched...

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Advertising Featured Marketing News

British Airways Launches Holidays with World Sale

Deborah Joy Peter

December 25, 2015December 25, 2015

The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes British Airways has launched its ‘World Sale’ marketing...

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Advertising Marketing News

Publicis Flexes Healthcare Muscle with PDI Acquisition

Joshua Hughes

December 25, 2015December 25, 2015

The takeover increases the breadth and capabilities of the firm’s existing biomedical commercialisation and marketing services Publicis Healthcare, under Publicis Groupe, has added to its...

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Industry Marketing News

Geometry Expands Mexican Footprint with Cacto Takeover

Thomas Ng

December 24, 2015December 24, 2015

The newly-acquired firm specialises in CRM programmes for multinationals across the automotive and pharmaceutical categories Brand activation agency, Geometry Global, has secured Cacto Arte e...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...