Featured Archives | World Branding Forum

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

Read Time:1 Minute, 42 Second

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

Read Time:1 Minute, 45 Second

Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Branding Featured News Social Media Technology

June 29, 2015

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

Read Time:5 Minute, 49 Second

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

Read Time:1 Minute, 51 Second

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

June 26, 2015June 26, 2015

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

Read Time:17 Second

Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

Read Time:59 Second

Univision Drops Miss Universe Just Two Weeks Before Pageant Over Donald Trump’s Comments

Branding Featured News Technology

June 25, 2015

Univision Ends Relationship With Donald Trump's Miss Universe Brand Over Mexican Remarks Univision made the announcement today just two weeks before the Miss USA pageant...

Read Time:2 Minute, 33 Second

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

Read Time:2 Minute, 8 Second

Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

Read Time:2 Minute, 58 Second

Advertising Featured News Public Relations

Third Day of Cannes Lions Brings Further Awards and Forward-Thinking

June 24, 2015June 24, 2015

Results from a further five Cannes Lions entry sections were revealed at the second of the week’s awards ceremonies, bringing to an end another day...

Read Time:2 Minute, 50 Second

Advertising Featured Industry News

62nd Cannes Lions Festival of Creativity Opens; Announces First Winners