Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Nielsen CEO Mitch Barns and Alibaba CEO Daniel Zhang


This week at Nielsen‘s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for a video interview to discuss how global companies are leveraging digital and big data-harnessing strategies for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.