Triple-jump champion to promote world-renowned pain reliever in person and on social media
Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion Christian Taylor. The topical pain reliever product from Singapore has a strong presence in the Far East.
A standout track and field athlete, Christian Taylor set state high school records in the long jump, triple jump and 400m, and won numerous World Youth Championships while growing up in Georgia. He attended the University of Florida, where he won consecutive NCAA Indoor titles and also back-to-back NCAA Outdoor Championship titles in 2010 and 2011. Also in 2011 Christian won the Triple Jump World Championship in Daegu, South Korea – at 21 he was the event’s youngest ever champion.
As a 22-year old member of the United States Olympic team, he won the gold medal in the triple jump at the 2012 London Summer Olympics, becoming the youngest man in 100 years to win the sport’s Olympic title.
Christian now has his sights set on a repeat performance in the 2016 Rio Summer Olympics with Tiger Balm by his side.
Tiger Balm has earned the trust of millions of users worldwide over the course of its nearly 100-year history, with professional and amateur athletes selecting it as their topical pain reliever of choice.
In the U.S., Tiger Balm has been endorsed by professional football players, tennis stars, sports trainers, and more recently with professional flatland BMX rider Terry Adams.
Taylor will promote the brand via his social media channels, and in person at numerous events and competitions throughout the year. Tiger Balm will also be highlighted in his documentary about his journey to the 2016 Olympics, as well as other video productions. Plans are in development to feature him in future Tiger Balm print and digital ad campaigns.
“We are delighted to have Christian Taylor represent the Tiger Balm brand,” said Kenneth Yeung, Founder and President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products. “He has a winning personality and is a fierce competitor who has reached the pinnacle of his sport. That he would use Tiger Balm while training for the 2016 Rio Olympics speaks volumes to the power of the product.”
The endorsement partnership between Christian Taylor and Prince of Peace was negotiated by San Francisco-based Inception Marketing, Inc., who has been the national marketing agency for the Tiger Balm U.S. brand since 2010.