Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

“Neato Knows” campaign

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows”

Sometimes life is messy. Stuff falls on floors that shouldn’t be there. Neato knows this. But rather than pass judgment, Neato is there, armed with top-of-the-line laser floor navigation and multi-room cleaning technology to dutifully clean up whatever happens to end up on our floors.

The 30-second web films present amusing stories on how various messes – some unexpected and some all too common – come to be, and how Neato comes to the rescue to return the household to a state of cleanliness.

The 30-second web films present amusing stories on how various messes – some unexpected and some all too common – come to be, and how Neato comes to the rescue to return the household to a state of cleanliness.

“The ‘Neato Knows’ campaign is both smart and fun, just like our robots,” said Nancy Nunziati, Neato’s vice president of marketing. “This campaign reinforces our brand with irreverent spots that combine messy situations – like a surprise overnight guest in your bedroom or a late night diet-busting kitchen binge – with Neato’s know-how in cleaning them up.”

The spots are produced by award-winning digital media and advertising agency Doner Los Angeles and adapted for European markets by Doner London.

The campaign was created in support of Neato’s new Botvac D Series of robot vacuums.

You can watch all five spots on YouTube.