Featured Archives | World Branding Forum

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The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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Apple Keeps the Mobile Doctor Away with New Releases

Thomas Ng

September 11, 2015September 26, 2015

Taking its brand to the next level, its latest innovations include the iPhone 6s, iPhone 6s Plus, Apple TV, and iPad Pro complete with 3D...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

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Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

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Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

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Featured Marketing News

Sanrio Hummingmint Café Creates Buzz in Denmark

Thomas Ng

September 1, 2015

Hummingmint Café to also Open in Japan in September for Limited Period TOKYO, 31 August, 2015 - The Laundromat Café in Copenhagen, Denmark, is where the Hummingmint Café was open for...