Aviva Canada Signs Multi-Year Partnership with Tennis Star Milos Raonic

Raonic to take on role of global brand ambassador Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance,...

US brands need to get real and relevant to turn liking-lurkers...

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research...

McCormick to Acquire Stubb’s, the U.S. Leader in Premium Barbeque Sauces

Craft brand Stubb's products include marinades, rubs and skillet sauces. McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavour, has announced that it...

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies...

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

Univision Drops Miss Universe Just Two Weeks Before Pageant Over Donald...

Univision Ends Relationship With Donald Trump's Miss Universe Brand Over Mexican Remarks Univision made the announcement today just two weeks before the Miss USA pageant...

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews...

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

Third Day of Cannes Lions Brings Further Awards and Forward-Thinking

Results from a further five Cannes Lions entry sections were revealed at the second of the week’s awards ceremonies, bringing to an end another...

62nd Cannes Lions Festival of Creativity Opens; Announces First Winners

Following Saturday’s conclusion of a second, successful Lions Health, the doors of the Palais des Festivals have opened for the 62nd Cannes Lions Festival...

Martha Stewart Sells Brand, Once Valued at Nearly $2 Billion, for...

DIY Queen Will Continue On And Serve As Chief Creative Officer. Sequential Brands Group, Inc., a Nasdaq-listed company, has announced that it has signed a...

The Economist Makes Its Cannes Debut with “Wake Up with The...

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate...

Ogilvy & Mather Worldwide Chairman and CEO to retire in second...

Miles Young will become the next Warden of New College at Oxford University. Ogilvy & Mather has announced that Miles Young, Worldwide Chairman and CEO...

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Little Mistress

Little Mistress Is Now in the Hands of Poeticgem Group

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little...
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