Featured Archives | World Branding Forum

Read Time:1 Minute, 24 Second

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

Read Time:1 Minute, 39 Second

Branding Design Featured News

SGK Appoints Business Development Lead for Americas

Joshua Hughes

December 22, 2015December 22, 2015

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

Read Time:1 Minute, 57 Second

Branding Featured News Social Media Videos

Rimmel Begins Hunt for London Look with Rita Ora

Olivia Pearce

December 21, 2015December 21, 2015

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...

Read Time:56 Second

Ogilvy PR’s McDonald Nabs Lifetime Fellowship Title

Deborah Joy Peter

December 21, 2015December 21, 2015

The industry honour was afforded her by the International Association for the Measurement and Evaluation of Communications Marion McDonald who is Managing Director, Strategy &...

Read Time:2 Minute, 39 Second

Branding Campaigns Featured News Social Media

Britain Launches Home of Amazing Moments in America

Olivia Pearce

December 18, 2015December 18, 2015

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Butterfinger Flies High with Bolder than Bold

Deborah Joy Peter

December 18, 2015December 18, 2015

Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram Nestlé-owned candy brand, Butterfinger, has...

Read Time:1 Minute, 32 Second

Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

Read Time:2 Minute, 9 Second

Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

Read Time:1 Minute, 56 Second

Branding Campaigns Featured Marketing News

Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...

Read Time:1 Minute, 6 Second

Advertising Featured Industry News

Ogilvy & Mather Names the Late Tim Broadbent’s Successor

Anisha Kapoor

December 17, 2015December 17, 2015

Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW Ogilvy & Mather has promoted Anthony...

Read Time:1 Minute, 6 Second

Branding Campaigns Featured News

Tous Names Paltrow Tender Stories Nº4 Brand Ambassador

Deborah Joy Peter

December 16, 2015December 16, 2015

January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...