Featured Archives | World Branding Forum

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Toyota Revs Up Hybrid Engine with #GoPriusGo

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The spot infuses a band of rebels dubbed ‘The Prius 4’ into The Longest Chase’s storyline whilst placing the Prius in a thrilling pursuit Toyota took to...

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Snickers Restores Wind in Fan Guy’s Sails with Levy

Joshua Hughes

Snickers has released a continuation of the scene featuring Eugene Levy who plays the stage hand behind Marilyn Monroe's dress flap On the back of...

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Wendy’s Serves Uniqueness with Deliciously Different

Olivia Pearce

Featured Marketing News Social Media Videos

The push is designed to showcase the exclusivity of the marque and its classics which begin with its Dave’s Single speciality hamburger Quick service chain,...

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Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

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The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...

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Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

Branding Campaigns Featured News

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

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Bridgestone and the NFL Renew Sponsorship Deal

Olivia Pearce

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

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The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Pantene Debuts Dad-Dos with Strong is Beautiful

Joshua Hughes

February 4, 2016February 4, 2016

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...

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PayPal Talks New Money at Super Bowl 50