Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership
Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the...
Johnnie Walker Launches New Global Ad Campaign
Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of...
Toyo Tires New Brand Video Features A.C. Milan Footballers
Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing...
DHL Rebrands DHL Global Mail in the Americas
DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...
YuMe Partners Vestel, Launches O2 Brand Campaign
YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...
John Lewis’ “Monty’s Christmas” Campaign Goes Viral
John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days.
The campaign evokes the...
Thomas Cook launches first ever Group-Wide Marketing Campaign
Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...
Ford Unveiled New Mustang on World’s Tallest Building
Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s...
Colgate-Palmolive Gets New Global Typeface
London-based Fontsmith has created a new family of typefaces for use around the world by one of the world's biggest brands – one which...
7up Launches New Global Campaign Celebrating Up & Coming Originals
"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...
Apple Now Worth More Than US$700 billion, Sets New Record
Apple set a new record to become the first brand to be valued at $700bn (£446bn).
Thanksgiving came a day early for shareholders of Apple,...
Old Spice Debuts “Dadsong” Holiday Ad
New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
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