Featured Archives | World Branding Forum

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The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

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Featured General Marketing News

Under Armour Showcases First Women’s Football Boots

Maheen Fatima

July 17, 2023July 18, 2023

Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women's football boots to combat her rhythm and speed. As the FIFA Women's World...

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Advertising Featured General News

Proper Snacks Rolls Out Barbie Themed Pink Corn-er shop

Maheen Fatima

July 13, 2023

Ahead of the Barbie movie release, Proper Snacks is rolling out a Barbie-themed corner shop in London this month. As excitement mounts for the upcoming Barbie...

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Advertising Branding Featured General News

Sephora Opens Second London Shop in Westfield Stratford City

Maheen Fatima

July 12, 2023

Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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Advertising Branding Featured News

Birkenstock Considers IPO as ‘Ugly Sandal’ Trend Rides High

Maheen Fatima

July 12, 2023

The German sandal maker, Birkenstock, is considering an Initial Public Offering (IPO), valuing it at £4.7bn. Birkenstock, the iconic comfort sandal brand backed by private...

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Advertising Branding Featured News Technology

M-Cube Unveils Immersive Installation in Florence Train Station

Maheen Fatima

July 11, 2023

M-Cube's 30 million pixel installation at the Florence train station gives life to an immersive audio and video installation, integrating hues of 3D art. M-Cube,...

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Advertising Campaigns Featured News

Crosta & Mollica Dive Into Channel 4 Food Sponsorship

Maheen Fatima

July 10, 2023July 10, 2023

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian...

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Advertising Branding Campaigns Featured News

Werther’s Original Partners With Immediate Media to Whip Up Crafted Recipes

Maheen Fatima

July 7, 2023July 10, 2023

A multi-platform campaign, A Little Piece of Warmth by Werther's Original and Immediate Media inspires home cooks to try bespoke recipes using Werther's Original. The...

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Advertising Branding Featured News

Savannah Miller Puts a Stylish Spin With Vivere, The Womenswear Brand

Maheen Fatima

July 7, 2023

Fashion designer Savannah Miller teams up with retail specialist Damian Hopkins to launch the womenswear brand, Vivere, reflecting a true embodiment of contemporary fashion. Now...

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Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

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Advertising Branding Featured Marketing News

Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Maheen Fatima

July 6, 2023

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard. Castore believes in uplifting your athletic...

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Branding Campaigns Featured General Marketing News

7UP Zero Sugar Unveils Its Sensational New Pop-up Series to Restore Brand’s Zestiness

Maheen Fatima

July 5, 2023

Launching at London's Southbank, the NEW 7UP Zero Sugar showcases a new pop-up series alongside an interactive Coolbox. With an influencing Coolbox, 7UP Zero Sugar...