Campaigns by Jeep are First to Launch Respective Vehicles
The Jeep brand launched its multi-faceted marketing campaigns for two of its most anticipated new vehicles—the all-new 2018 Jeep Wrangler and the new 2019 Jeep Cherokee.
Both campaigns are running across television and print, in addition to digital and social channels, including the brand’s Facebook, Twitter and Instagram channels. Each video is the first in the brand’s campaigns to launch the respective vehicles. The videos are viewable on its YouTube channel.
“Freedom & Adventure” (also referred to as “Mom and Dad”) features a rousing music track set against images of World War II, when the iconic vehicle first served US troops, to footage that traverses the decades of the 50s, 60s, 70s through today; “Freedom & Adventure” tells the story of the now legendary Wrangler being brought into life.
To the hard-core off-roaders and urban adventurers alike, the unmatched brand spirit is defined by a relentless self-belief, limitless confidence and a joyful sense of possibility. Owners, fans and followers embrace the everyday joys of freedom and adventure and celebrate that spirit in the way that they choose to live their lives.
“The World Comes With It” features an opening to a hushed, hypnotic, modern reinterpretation of Fleetwood Mac’s “Go Your Own Way” and set against majestic landscapes and natural imagery;
“The World Comes With It” launches the new reimagined 2019 Cherokee. A nameplate that has unquestionably stood the test of time, the Cherokee upholds the brand’s tradition of inspiring design, practicality, safety and legendary capability, continuing the evolution of the brand.
The brand was recently recognised as a 2018 “Cult Brand” Honouree at the annual The Gathering (Society of Cult Brands). It is the first and only automotive brand to be recognised by the association. Eight brands, and their leaders, were honoured for their outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.
Bridgestone recently announced that its Bridgestone and Firestone tyre portfolios are specified as original equipment on the new 2019 Cherokee.