The foundations of major football clubs, such as Manchester City’s City in the Community, Tottenham Hotspur Foundation, and Crystal Palace’s Palace for Life Foundation, are joining Movember, Rugby League Cares, and SAMH (Scottish Action for Mental Health) to empower young people to prioritise their mental fitness.
New Era Cap LLC, the international sports and lifestyle brand and official sideline cap for the National Football League, has unveiled its Super Bowl LIX Champions Collection, celebrating the Philadelphia Eagles.
Calling all female tennis players! Wilson has answered the call for a high-performance tennis shoe designed specifically for you. The Intrigue combines innovative technology with a stylish design to help you reach your full potential on the court.
Satou Sabally has officially joined the Adidas Basketball family! Get ready to see this dynamic duo make waves on and off the court.
Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market. Expect to see a new line of performance apparel and footwear designed for both on-course play and everyday wear.
Level up your fitness with Apple Fitness+’s latest update. New pickleball workouts, a progressive strength program, and artist spotlights are now available. Get ready to sweat!
The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game—and their favourite toaster pastries—when the Miami Hurricanes and the Iowa State Cyclones kick off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.
Lace up and dominate the court with Puma, with Puma new high-performance basketball shoes are designed to elevate your game and help you reach new heights. With cutting-edge technology and iconic style, Puma delivers the ultimate experience for serious hoopers.
LES MILLS and Adidas have teamed up to throw down a fitness party that rocked Berlin to its core with its LES MILLS LIVE BERLIN last weekend. LES MILLS LIVE BERLIN presented with adidas – inspiring training communities through high-octane workouts and infusing the world-renowned festival with Berlin’s iconic nightclub energy for a one-of-a-kind ‘fitness rave’.
LVMH’s orchestration of a fashion extravaganza at the Paris Olympics marks a pivotal moment in the convergence of luxury and sports. By transforming the global stage into a runway, the conglomerate not only elevated the Games’ prestige but also solidified its dominance in the luxury market.
