The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley.
UGG has unveiled a re-imagined boot offering dubbed Classic II, as the brand looks back on its boot heritage which goes back almost four decades when the first style was created. The new release incorporates water and stain resistance, better traction, and lighter weight for increased wearability.
Supported by a media campaign set to debut in the fall featuring the brand’s first global women’s ambassador, Rosie Huntington-Whiteley, the Classic II Mini, Classic II Short, and Classic II Tall will be available at retail locations, concept stores worldwide, and online starting this week.
Said line adopts a similar look and feel to the original, but has the added advantage of pre-treated sheepskin upper to protect against water and stains, a Treadlite by UGG outsole for increased traction, durability, and flexibility, and a new logo and leather heel plate for a refined finish.
The upgrades, in addition to the initial design features of raised whip-stitch seams, license-plate shaped heel logo, rounded toe shape, exterior suede heel overlay and fabric binding, aims to continue the marque’s position as a key contender in premium sheepskin footwear. For styling tips, click here.
“This is without a doubt the biggest launch we have ever undertaken in our 38-year history. Updating a product as iconic as the Classic was a big decision. However, after listening to what our consumers want, we knew it was time,” said Dave Powers, President and CEO of Deckers Brands.
