Tiger beer has launched a series of 20 special edition bottles to celebrate it’s heritage.
The beer brand located in Singapore will launch the 20 bottles specially designed to depict recognisable landmarks in neighbourhoods in Singapore. The bottles will be available across the island in supermarkets and bars.
The launch follows a campaign last year where designs were released showing artwork promoting cultural and iconic elements in five of the countries districts. These were originally chosen by public vote and included Bedok, Punggol, Jurong and Tampinesas the original favourites.
“From local beer to celebrated global icon, Tiger has always been fiercely proud of our heritage as a local beer that is born in Singapore,” Asia Pacific Breweries Singapore marketing director Faye Wee said. “No one knows the local flavours like we do and the Tiger district bottles are our way to rally Singapore together in celebration of what it means to be born in Singapore.”
