Branding Archives | World Branding Forum

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The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of their new campaign...

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Branding Design Featured

Harringtons Pet Food Re-Brand

Anisha Kapoor

January 13, 2023

Robot Foods has announced the re-brand for Harringtons pet food to update its market positioning. The new look was brought in across their wet and...

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Campaigns Featured Press Release

M&S Launches ‘Value You Can Trust’ Campaign

Olivia Pearce

January 12, 2023

High street retailer M&S has launched a new campaign this month named 'Value You Can Trust.' The campaign aims to remind consumers of it's commitment...

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Campaigns Featured News

New Year’s Eve Campaign Launched by Diageo

Joshua Hughes

December 21, 2022

Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a campaign to promote responsible drinking this New Year's Eve. As one of the most...

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Campaigns Featured

Volodymyr Zelenskyy’s UNITED24 Fundraising Campaign

Anita Mistry

December 19, 2022

Ukraine's President Volodymyr Zelenskyy's charity UNITED24 has launched a new campaign to raise money for the war-torn country. The tourism-style campaign's aim is to collect...

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Advertising Campaigns Featured Marketing

H&M Advent Calendar Billboard

Anisha Kapoor

December 7, 2022December 7, 2022

The H&M Advent Calendar is live! This year brands are pulling out all the stops to ensure they are at the forefront of shoppers’ minds....

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Campaigns Featured General News

Paddington Bear features in Barbour Campaign

Olivia Pearce

November 11, 2022November 11, 2022

“One of a kind-ness” has Barbour’s Re-Loved initiative at its heart, which enables customers who no longer have a use for their Barbour wax jacket...

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Advertising Branding Campaigns Design Featured General Industry Marketing News

World Branding Awards Returns to Kensington Palace

WBF

November 7, 2022March 16, 2023

World Branding Forum’s highly anticipated World Branding Award ceremony took place on Thursday at the renowned royal residence, Kensington Palace. The Brand of the Year...

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Campaigns Featured General News

McDonald’s combats ‘fry theft’ in social campaign

Olivia Pearce

October 12, 2022

McDonald’s has launched a fun social campaign from Leo Burnett that will see the fast food chain rebrand its UK Twitter account as ‘Fries Claims,’...

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Branding Featured General News

Goodwill Introduces GoodwillFinds

Olivia Pearce

October 5, 2022October 5, 2022

Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The RealReal,...

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Branding Design Featured General News

Fforme Carries Momentum to Paris

Olivia Pearce

October 3, 2022October 3, 2022

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to...

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Branding Design Featured General News

Evolving the look of the olympic brand

Joshua Hughes

September 30, 2022

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and...