Branding Archives | World Branding Forum

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French luxury agglomerate group Kering has acquired 30% of the Italian house Valentino shares for €1.7 billion. With this binding agreement, the brand hands over...

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Advertising Branding Featured General News

11 Wild Barbie Movie Marketing Gimmicks That Are Too Powerful to Stop

Maheen Fatima

July 31, 2023August 1, 2023

From its amassed box office collection of $194.3 million to attracting more than 100 promotional partners, Barbie has become the sensation of the year. Directed...

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Advertising Branding Featured General News

Get a Glimpse of 90s Music in JC Chasez-Led Meow Mix Commercial

Maheen Fatima

July 28, 2023July 28, 2023

Fans and consumers can now say goodbye to the old Meow Mix jingle. In its place, is a new iteration featuring dancing cats and JC...

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Campaigns Entertainment Marketing News

Wright Brand Wants to Make Every Bacon Better With Nationwide Contest

Ashley Ooi

July 27, 2023

If Bacon is your last name, the latest campaign by Wright Brand is just the one for you. With over a hundred years of experience...

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Branding Featured News Press Release Public Relations

Infantino Names Crowe PR as Agency of Record

WBF

July 27, 2023

Leading global baby and parenting brand partners with award-winning PR and digital marketing agency for strategic media relations and social media influencer initiatives SAN DIEGO...

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Advertising Branding Campaigns Marketing

Hans Brinker Hostel Embraces Reputation of Being ‘The Infamous’

Ashley Ooi

July 26, 2023

The Hans Brinker Hostel in Amsterdam has released its latest advertisement, paying homage to none other than itself. Working with DDB Amsterdam and 180 Amsterdam,...

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Design Featured Marketing News

Marks & Spencer Launch First-Ever Braille Gift Card

Ashley Ooi

July 25, 2023

British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card...

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Branding Campaigns Featured Press Release Public Relations

AXA Insurance and Publicis Conseil Empower Women to Lead a Risk-Free Future

WBF

July 25, 2023

A new corporate chapter of Know You Can: why should the future be a risk? Our world is confronted with new interconnected and often unpredictable...

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Design News

Vogue Brazil Font Wins D&AD Awards 2023 Graphite Pencil

Ashley Ooi

July 24, 2023July 26, 2023

The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Advertising Branding Featured General News

Selena Gomez’s Rare Beauty Blush Hits Booming Revenue of $70M a Year

Maheen Fatima

July 21, 2023

Selena Gomez's Rare Beauty Blush is on pace to triple the brand's net gain in 2023 after its clanging net revenue of $70 million in the previous...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...