Branding Archives | World Branding Forum

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The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Branding Campaigns Design News Press Release Public Relations

Superdry: Don’t Call It a Comeback – Retro Jackets Are Here to Stay

WBF

September 25, 2023

Over the years functional and fashion-forward outerwear have formed the backbone of some of Superdry’s truly iconic jackets. It’s not just the retro styles that...

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Branding Campaigns Featured General News

Dune London Collaborates With Jermaine Jenas on Footwear Edit

Maheen Fatima

September 22, 2023

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates a...

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Branding Design Marketing News

RIMOWA x Tiffany & Co. Launch Diamond-Inspired Collection

Ashley Ooi

September 22, 2023

Where luxury meets style and timelessness, RIMOWA x Tiffany & Co. have teamed up for a limited-edition capsule collection. The daring, diamond-inspired travel pieces made...

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Advertising Branding Entertainment Marketing News

Hyundai Motor Group Takes Over New York City to Support 2030 World Expo Bid

Ashley Ooi

September 21, 2023

Art cars from Hyundai Motor Group are conquering New York City as they take to the streets in support of Busan’s bid for the 2030...

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Branding Design Featured General News

Snapchat Logo: History, Meaning, and Evolution

Maheen Fatima

September 21, 2023September 21, 2023

Did you know that Snapchat, a company with 397 million daily active users, created its iconic Snapchat logo in just one evening? Even better, the person...

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Branding Design Marketing News

Alpro Brand Refresh Focuses on Flavour and Fun

Ashley Ooi

September 20, 2023

Home to plant-based products worldwide, Alpro has launched a massive brand refresh to cement its position in the plant-based industry. Led by design consultancy Elmwood...

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Advertising Branding Entertainment Featured General Marketing Technology

10 Examples of 3D Digital Billboard Advertisements Around the World

Ashley Ooi

September 20, 2023

‘3D’ used to be something you could only watch in cinemas with funky glasses. However, as innovation evolves, 3D animations are no longer limited to...

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Branding Campaigns Design Entertainment News Press Release Public Relations Technology

Tiger Beer Creates the First Puffer Jacket That Literally Keeps You Cool in the Heat

WBF

September 20, 2023

Singapore, 19th September 2023 – Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to...

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Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...

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Advertising Branding Campaigns Entertainment Marketing Videos

Walkers and VCCP London Demonstrate The Power of Love and Potatoes

Ashley Ooi

September 18, 2023

Known all over the United Kingdom, famous crisp manufacturer Walkers has released its newest short film with VCCP London. The campaign shines a light on...

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Design Featured General News

University of Cambridge Logo: Everything You Need to Know

Maheen Fatima

September 18, 2023September 19, 2023

Situated on the River Cam at the heart of Cambridgeshire, England, the University of Cambridge is one of the most prestigious learning institutions worldwide. Besides...