Branding Archives | World Branding Forum

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The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...

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Bacardí Drinks to Revitalisation with New Push

Joshua Hughes

October 12, 2015October 12, 2015

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...

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Branding Featured News Technology

Apple Evokes Wizardly Wonder with Harry Potter Partnership

Olivia Pearce

October 12, 2015March 22, 2016

Available on the iBooks Store and accessible via the iPhone, iPad, iPod touch, and Mac, enhanced editions of all books from the said J.K. Rowling...

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Branding Featured News

Hilton Takes Expansion Tour to London’s Bankside

Olivia Pearce

October 9, 2015October 9, 2015

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

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Advertising Branding Campaigns Featured News Technology

X-Men to Premiere in Super Colour with M&M’S Partnership

Thomas Ng

October 9, 2015October 9, 2015

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

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Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

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Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

October 8, 2015October 8, 2015

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...

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Branding Campaigns Featured News

CDW Launches Mission to Rescue Trapped Charles Barkley

Olivia Pearce

October 7, 2015October 7, 2015

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

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Branding Featured News Technology

Worldhotels Returns from Digital Makeover with New Look

Thomas Ng

October 7, 2015October 7, 2015

The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...

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Branding Featured Marketing News

The Boston Celtics and Putnam Investments Play Ball

Olivia Pearce

October 6, 2015October 7, 2015

The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...

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Branding Featured News Social Media Technology

Yankee Candle Rekindles Flame with New Online Tool

Thomas Ng

October 6, 2015October 6, 2015

The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

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Advertising Branding Campaigns Featured News Videos

Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...