Branding Archives | World Branding Forum

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The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Branding Featured News

Tagline Guru Releases Survey of 2016 U.S. Presidential Campaign Slogans

Joshua Hughes

August 4, 2015

Best and Worst Slogans Ranked for Memorability and Authenticity Tagline Guru, a verbal branding agency, has released its survey of the best and worst slogans...

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Campaigns Featured News Videos

MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

Olivia Pearce

August 4, 2015

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

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Campaigns Featured News

Keds Launches New Global Brand Platform; Debuts Ad Campaign Featuring Taylor Swift

Olivia Pearce

July 23, 2015

Keds has launched "Ladies First Since 1916", a new global brand platform with a fresh perspective on what it means to be a woman today...

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Branding Featured News

Sarah Jessica Parker is the New Face of Jordache

Olivia Pearce

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women's collection. The brand's new campaign was shot by...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Campaigns Featured News

Zebra Pen’s New Branding Campaign Helps Consumers Find Zen

Joshua Hughes

July 21, 2015

Zebra Pen, a global leader in the writing instrument industry, has unveiled its new branding campaign – Find Zen in Your Pen The campaign features...

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Campaigns Featured News

Sling TV Rolls Out First National U.S. Advertising Campaign Targeting Millennial Consumers

Olivia Pearce

July 20, 2015

Campaign juxtaposes “Old TV” with Sling TV’s new TV model Sling TV today released its first U.S. advertising campaign nationally across TV, social and digital...

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Campaigns Featured News Videos

euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia Vodianova

Olivia Pearce

July 17, 2015July 17, 2015

Campaign Celebrates the Fragrance's 10 Anniversary Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...