Branding Archives | World Branding Forum

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The pen-maker makes a fashion statement with NYFW brand sponsorship move and Nicholas K runway tie-up Aiming to make writing fashionable again, Pilot Corporation of America...

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Branding News

Publicis Groupe Strengthens South Africa Presence with TCC Acquisition

Olivia Pearce

September 11, 2015September 15, 2015

The strategic takeover of The Creative Counsel Group, South Africa's largest BTL group of agencies marks a new frontier for the brand in a highly...

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Campaigns Featured News

Hyundai Drives Passion in True NFL Style with New Campaign

Olivia Pearce

September 10, 2015September 10, 2015

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the NFL...

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Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

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Branding News

Choice Hotels Rolls Out Smoke-Free Policy for Comfort Inn

Olivia Pearce

September 8, 2015September 14, 2015

The latest non-smoking policy for all Comfort Inn properties underscores the brand's redefined commitment to enhancing the guest experience through the offering of wellness In an effort to...

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Branding News

Women’s Choice Ignites Triple Ripple with Bacardí-Grey Goose-Martini Win

Olivia Pearce

September 7, 2015October 12, 2015

Ladies' choice of the go-to alcohol brands of 2015 rests are Bacardí, Grey Goose, and Martini with 'America's Most Recommended' seal In its latest installation of...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Campaigns Featured News

HUGO BOSS Fragrances 2015 “Success Beyond The Game” NFL Campaign

Olivia Pearce

September 3, 2015September 3, 2015

Following the successful launch in 2014, HUGO BOSS Fragrances and the NFL embark on year two of the collaboration NEW YORK – HUGO BOSS Fragrances...

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Branding Design Featured News

Google Launches A New Logo And Says Goodbye To Serifs

Olivia Pearce

September 2, 2015September 2, 2015

Search Giant Moves to Sans-Serif in Major Change After 17 Years Search behemoth Google has a new logo, opting for a rounder, thicker face, and...

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Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

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Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...