Branding Archives | World Branding Forum

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Advertising Campaigns Featured News Videos

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

Advertising Branding Campaigns Featured News

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

Branding Featured Marketing News Social Media

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...

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Nissan Revs Digital Engine for the All-New 2016 Altima

Thomas Ng

The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...

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Branding Campaigns Featured News Videos

Nespresso Directs Clooney’s Role as US Brand Ambassador

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

Advertising Campaigns Featured News Videos

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Cîroc Appoints Sean Combs to Unveil New Apple Variant

Joshua Hughes

The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers During an appearance on the...

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Branding Marketing News

Spring Metrics Rebrands to Support Global Expansion

Anisha Kapoor

Branding Campaigns Featured News Public Relations Videos

The firm has launched its new brand in line with its continued growth across the North American hospitality landscape, with plans to go beyond Marketing technology...

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NHPCO Named 2015 Digital PR Awards Finalist for Moments of Life