Branding Archives | World Branding Forum

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The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Branding Design Featured News

Silvergate and Fisher-Price Extend Octonauts Deal

Olivia Pearce

February 15, 2016February 15, 2016

The toy company now holds global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids Silvergate Media, the international television production and...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Branding Campaigns Featured News Videos

TRESemmé Names Teigen Ambassador for New Release

Olivia Pearce

February 12, 2016February 12, 2016

Her debut will be marked by a series of videos focused on ‘touchable volume’ which will launch across the brand's YouTube channel Styling giant, TRESemmé,...

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Campaigns Industry News Technology

OMD Secures Top Rank on Gunn Report for Media

Thomas Ng

February 12, 2016February 12, 2016

Meanwhile, sister agency, PHD Worldwide, joins the winning firm in the top five ranking, claiming fourth place on the same report OMD Worldwide has for...

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Advertising Campaigns Featured News Videos

Lexus Debuts RX via Immersive Theatre and Law

Joshua Hughes

February 11, 2016February 11, 2016

Celebrating the luxury credentials of the vehicle, the one-night special was inspired by elements depicted in the SUV’s new spot Lexus has unveiled the all-new RX,...

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Branding Featured News Videos

Schwarzkopf Hits Catwalk with Project Runway

Olivia Pearce

February 11, 2016February 11, 2016

In addition to the sponsorship deal, the company will run a sweepstakes throughout the season, beginning 18 February 2016 Schwarzkopf, a portfolio under Henkel Corporation,...

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Branding Featured News

Ford and BraunAbility Debut World’s First Wheelchair Accessible SUV

Olivia Pearce

February 10, 2016February 10, 2016

The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

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Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

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Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...