Branding Archives | World Branding Forum

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Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

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Branding Campaigns Featured News Videos

Dove Chocolate Celebrates Going from Bean to Bar

Olivia Pearce

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

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Branding Featured News

Burger King Pampers Fans Royally with Bacon Burst

Olivia Pearce

October 11, 2016October 11, 2016

A celebration of bacon, the latest Burger King roll-out follows the Cheetos Chicken Fries debut which commenced earlier in September. Burger King has launched the...

Read Time:1 Minute, 28 Second

Branding Campaigns Featured News Videos

Buchanan’s Drinks to Latino Heritage with J Balvin

Olivia Pearce

October 10, 2016October 10, 2016

The new Buchanan’s push aims to empower a new generation of Latinos with the belief that their cultural pride is the key to greatness. Luxury...

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Branding Campaigns Featured News Videos

Avon Drives Recruitment with This is Boss Life Push

Olivia Pearce

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

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Branding Featured News

W Amsterdam Takes City Luxury to the Bank

Olivia Pearce

October 6, 2016October 6, 2016

The Bank, under W Amsterdam, dates back to 1908 to embrace a re-imagined design which retains key original features from its past. W Hotels has...

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Branding Featured News

KLM Pops Up in San Fran for Traveller Appeal

Olivia Pearce

October 5, 2016October 5, 2016

KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation. KLM has launched...

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Branding Featured News

Starwood Unveils Hotel Colonnade in Coral Gables

Olivia Pearce

October 4, 2016October 4, 2016

The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...

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Branding Featured News

British Airways to Serve Marks & Spencer Meal Deals

Olivia Pearce

October 3, 2016October 3, 2016

British Airways is upgrading its menu to Marks & Spencer’s Food on the Move range to meet the needs of passengers on short-haul flights. British Airways...

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Branding Featured News

Seiko Debuts New Boutique in Miami Design District

Deborah Joy Peter

October 3, 2016October 3, 2016

The new Miami Seiko boutique boasts a design that conveys the brand's vision, with an emphasis on innovation, refinement, and luxury. Seiko celebrates the second boutique to enter the...

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Branding Featured News

Coca-Cola West Meets East with Japanese Integration

Olivia Pearce

September 30, 2016September 30, 2016

Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...