KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation.

KLM has launched a promotional pop up at San Francisco’s Union Square, inviting travellers to discover more about the Dutch airline and experience its innovative approach to service and design. The initiative aims to showcase the brand’s amenities and unique offerings.

Visitors will have the opportunity to explore the carrier’s World Business Class, enjoy a virtual reality simulation of the KLM Boeing 787 Dreamliner as well as stand to win roundtrip tickets to Amsterdam. The pop up will be open from 14-22 October 2016 at 445A Sutter Street.

Fans can earn up to five entries for the ticket giveaways with an RFID bracelet that allows them to check in at five interactive stations throughout the pop up. Each highlights signature features including all-day social servicing, sustainability, vast global network, and best-in-class products.

Followers will also be able to relax in a lounge, drink coffee, and eat Dutch stroopwafels on selected days. Parents are invited to bring their kids to the airline’s Kid’s Corner featuring games and the cartoon plane mascot, Bluey. From 10 October, its citywide Helpvertising campaign debuts.

The push expects to include free water bottle distribution and feature crossing guards and billboards that help people take a great selfie or even find their lost pets. The exercise endeavours to drive awareness around the marque’s great customer service and how much KLM cares about its passengers.

“The Bay Area and West Coast are important and rapidly growing markets for the company, and we look forward to animating how our design and digital innovation offer our passengers best-in-class service and travel experience,” said Eric Caron, Vice President and GM, Air France at KLM USA.

KLM was a winner at the 2016-2017 World Branding Awards under the Airline (National) category.

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