Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products.
Foot Locker has launched the next iteration of its Discover Your Air platform for the Nike Air products carried by the brand. The lifestyle company has introduced an integrated push around its Nike Air Max offering which kicks off the Nike Throwback Pack on 21 March.
The Discover Your Air Network will feature cable-inspired programmes for the sneakerhead. Consumers will have viewing access to the targeted content through the marque’s multiple social media channels to include Instagram, Facebook, YouTube, and Snapchat.
The custom programmes from Foot Locker will air throughout March to build on the sneaker culture’s celebration of the Nike Air Max. The roll-out entails collaborations with a lineup of influencers across various spaces to cover style, pop culture, comedy, art, sports and more.
The cast spans Shiggy, Rosalyn Gold-Onwude, Jared Goff, Johnny Hekker, Jacques Slade, Tyree Dillihay, Chico Bean, Corey Charron, Emily Oberg, Gene Steratore, Brendan Dunne, Kid the Wiz, Gashi and Swoosh God, Tony D, Dylan and Dakota Gonzalez, and others.
Created and produced by Laundry Service, the four marquee shows slated to air are The Air Pair (animation), Airobics (fitness), and DYA Shoe Tips (news), and Air It Out (sitcom). Foot Locker will also unveil three commercials: Airuption, Fit by the Pros, and Get Gusted.
“By creating our own cable network, we are celebrating the timelessness of Nike Air and the sneakers that resonate across generations of shoppers,” said Patrick Walsh, Vice President of Marketing for Foot Locker North America.