The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops.

Foot Locker has announced the continuation of its #BecauseSneakers creative platform with an integrated campaign that celebrates the sneaker community’s passion for the annual culmination of basketball and style at NBA All-Star. The digital exercise was conceptualised by global creative shop, BBDO.

The ultimate stage to debut the latest kicks, the brand will highlight a selection of its top February drops. The spot taps into a sneakerhead’s vantage point. As the crowd watches the dunk contest, Jerry Lorenzo and Lance Stephenson focus on the contestant’s footwear.

“The sneaker community knows that All-Star is one of the biggest sneaker moments of the year, and we are adding to that celebration with great content and experiences,” said Patrick Walsh, Vice President of Marketing, Foot Locker North America.

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