Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb and Kristen Bell design Williams Sonoma kitchen products to help end childhood hunger in America

Williams Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands announced the launch of its sixth annual Tools For Change fundraising programme benefitting No Kid Hungry, a national campaign to end childhood hunger in America. This year, the retailer is aiming to raise US$3m/£2.29m, which will help connect American children in need to nearly 30 million meals.

As part of the fundraising efforts, Williams Sonoma and No Kid Hungry have partnered with ten prominent celebrities, chefs, musicians, culinary personalities and social influencers to design limited-edition spatulas available at Williams Sonoma stores and online at www.williams-sonoma.com. In celebration of the campaign’s sixth year, tea towels with popular designs will also be available.

Each spatula retails for US$14.95/£11.42 and helps provide up to 40 meals for children in need, and each tea towel retails for US$12.95/£9.89 and helps connect kids with up to 35 meals.

“Williams Sonoma is committed to raising both money and awareness to help support the incredible work No Kid Hungry is doing to end childhood hunger in America,” said Williams Sonoma President, Ryan Ross. “We are incredibly grateful to partner with some of our favourite celebrities and culinary personalities to meet our goal of providing more than 30 million meals to children in need.”

When asked about their participation in the Tools For Change campaign, Dolly Parton, Kristen Bell, Giada De Laurentiis and Curtis Stone commented:

“I’ve often said that I never had children of my own so that all children could be mine. The thought of anyone going hungry is horrible but knowing that it’s a child is simply heartbreaking. We all have to do our part to take care of the little ones around us who need extra love. This spatula programme might help in some small way. I have always seen a butterfly as a symbol of freedom and beauty, and I hope this butterfly comes into your home sharing that thought.” – Dolly Parton

“I’m excited to be joining the No Kid Hungry spatula campaign for a second time. Cooking is a universal language and food can bring people together in a unique way. It’s the conduit that brings us to a shared table to talk, laugh, think and discuss. Now more than ever, unity and helping those in need are two things we simply can’t drop the ball on.” – Kristen Bell

“During these uncertain times, I hope this spatula can brighten up a kitchen and bring a little more joy to cooking meals at home with your family.” – Giada De Laurentiis

“Our world has recently seen particularly challenging times, from natural disasters to global health crises. There’s also a tragedy persisting right in our own schools and neighbourhoods that so often goes unnoticed—kids who aren’t getting enough to eat. I created my No Kid Hungry spatula design to remind all of us that we’re fighters and that we can get through anything together, including putting an end to childhood hunger.” – Curtis Stone

“Every year we are in awe of the celebrities and talent across various industries that come together for one thing: to help connect kids to the food they need to thrive. Even in the wake of the coronavirus, childhood hunger remains a solvable problem. Kids need us now more than ever, and it’s up to all of us to make sure America’s kids – our future leaders – aren’t left behind during this national emergency,” elaborated Billy Shore, Founder and Executive Chair of Share Our Strength, the organisation behind the No Kid Hungry campaign.

“Thanks to the generous support from partners like Williams Sonoma, year after year the annual spatula campaign is a reminder of how simple it is to empower your dollars and make an impact for kids.”

Earlier this year, all Williams Sonoma, Inc. brands began fundraising for No Kid Hungry as hunger relief efforts became critical during the coronavirus outbreak. Pottery Barn, PB Kids, Rejuvenation and West Elm will also be launching products in 2020 to drive additional awareness and fundraising efforts as part of the Williams-Sonoma, Inc.

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