World Branding Forum

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Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb and Kristen Bell design Williams Sonoma kitchen products to help end childhood hunger in...

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Branding Featured News Videos

Williams Sonoma Churns Out Coffee Capsules

Olivia Pearce

April 5, 2019April 9, 2019

Williams Sonoma has introduced its own line of coffee capsules which features coffee from countries like Colombia, Brazil, Kenya, and more.

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Branding Featured News

Williams Sonoma Unveils Beauty and the Beast Surprise

Olivia Pearce

February 24, 2017February 24, 2017

Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Featured Marketing News

Williams-Sonoma Brings Lilly Pulitzer Home

Anisha Kapoor

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Design Featured News

Pottery Barn Kids Adds Style to Diaper Bag

Anisha Kapoor

March 25, 2019March 26, 2019

Williams Sonoma brands, Pottery Barn Kids and Mark & Graham, have joined forces to create a collection of diaper bags and changing pads. Pottery Barn...

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Featured Marketing News Videos

Breville Simplifies the Coffee Brew with Oracle Touch

Deborah Joy Peter

July 31, 2017August 17, 2017

Kitchen appliance giant, Breville, has launched an espresso machine called the Oracle Touch, which features touchscreen automation. Breville has introduced the Oracle Touch, an espresso...

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Industry News

Gap Inc. appoints Nancy Green as President and CEO of Old Navy

Anisha Kapoor

October 12, 2020

Green has served as interim head of Gap's Old Navy since March and was previously President and Chief Creative Officer of the brand Gap Inc....

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Featured Marketing News

Pottery Barn Unveils Updated Store Concept in Seattle

Anisha Kapoor

July 13, 2017July 13, 2017

Pottery Barn, under Williams-Sonoma, has opened its new University Village store in Seattle, which offers fresh designs and free solutions. Pottery Barn has re-opened its...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...