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Tiffany & Co. celebrates the holiday season with its 2024 campaign, “With Love, Since 1837.” This year, the campaign is brought to life by the enchanting presence of actress and House ambassador Anya Taylor-Joy. Her captivating performance captures the magic of New York City and the timeless elegance of Tiffany’s iconic designs.
“With Love, Since 1837”
Jonas Lindstroem directed the campaign and takes viewers on a magical journey through a snow-kissed New York City. Taylor-Joy explores iconic locations, from the Brooklyn Bridge to Tiffany’s flagship store on Fifth Avenue.
She showcases Tiffany’s stunning jewellery collections, including HardWear, T by Tiffany, and Knot by Tiffany. The designs embody strength and connection, celebrating the moments that make the holiday season truly special. The scene shifts to a dreamlike, vintage-inspired holiday world. Warm, nostalgic music fills the air as viewers are enveloped in the enchanting spirit of “With Love, Since 1837.”
In addition to that winter wonderland, renowned photographer Carljin Jacobs captures the elegance of Tiffany’s iconic designs in a series of stunning images. Anya Taylor-Joy shines in the T by Tiffany collection, inspired by New York City’s modern architecture. She also wears the Knot by Tiffany collection, symbolising the enduring bonds of love and friendship.
A Timeless Tiffany Holiday
Remarkably, the campaign captures the spirit of the season, celebrating the profound emotions of love, connection, and the timeless elegance of Tiffany & Co.
“Tiffany & Co. is more than a jeweller; it’s a place where every expression of love is celebrated,” says Taylor-Joy. “New York City, especially in the winter, feels like the perfect backdrop for this story of love, tradition, and timeless elegance.”
The campaign launches globally on October 31st, appearing across print, digital, and social media platforms. It promises a season filled with warmth, sophistication, and a celebration of love in all its forms, echoing Tiffany & Co.’s legacy since 1837. Tiffany & Co.’s “With Love, Since 1837” campaign highlights the power of human connection, emphasising that whether one embarks on a new journey, celebrates a milestone, or cherishes a long-lasting bond, Tiffany’s iconic jewellery can symbolise these moments.
