E.l.f. Beauty has expanded its collaboration with Roblox to pioneer real-world commerce on the platform. Supported by Walmart, this initiative features a virtual kiosk in the E.l.f. Up! experience, offering limited-edition physical products and digital items. The move highlights E.l.f.’s commitment to cruelty-free beauty and innovative social commerce, engaging their vibrant Roblox community.
MINISO, the global lifestyle brand known for its fun, affordable, design-led products, is setting a new record for single-day sales with the grand opening of its brand-new flagship store in Paris on Saturday, June 22nd.
Petco Love, a nonprofit organisation, has launched its MY RUFF DAY campaign to increase the number of reunions with its free-to-use, national lost-and-found database for pets, Love Lost.
French beauty brand L’OCCITANE is breaking new ground in Asia by appointing SEVENTEEN’s MINGYU as its first-ever regional brand ambassador.
Prostate Cancer UK and VCCP have launched an integrated campaign that targets men at higher risk of prostate cancer with a light-hearted yet poignant message.
adidas Originals and Sporty & Rich return for the latest instalment of their collaborative partnership, features three designed variations of the Handball Spezial.
Pringles is soaring into uncharted territory with Pringles Mingles, their first-ever foray into the world of puffed snacks. This innovative offering ditches the brand’s conventional can for a whole new format but still maintains the flavour mastery Pringles is known for. The brand also debuted its first bagged snack in more than 15 years with Pringles Mingles.
