Campaigns Archives | World Branding Forum

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Dove's new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days...

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Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

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Fergie launches Outspoken Fresh Fragrance With Avon

Olivia Pearce

March 19, 2015July 4, 2023

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

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Branding Campaigns Featured Marketing News Public Relations

The Coca-Cola Bottle Celebrates 100 Years

Olivia Pearce

March 5, 2015July 4, 2023

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

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Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Joshua Hughes

March 2, 2015July 4, 2023

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

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Century 21 Real Estate Unveils 2015 Campaign

Olivia Pearce

February 23, 2015July 4, 2023

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

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Branding Campaigns Featured Marketing News Technology

MONOPOLY Turns 80 – Celebrates with New Campaign

Olivia Pearce

February 16, 2015July 4, 2023

Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW Roll the dice, pass GO, and get ready to take your MONOPOLY token...

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Allianz Life Debuts New TV Ads during 2015 Allianz Championship

Joshua Hughes

February 6, 2015July 4, 2023

In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot. Allianz Life Insurance Company of North America (Allianz Life) announced the...

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Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

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Nissan Steals Hearts Through “With Dad” Super Bowl Commercial

Joshua Hughes

February 2, 2015July 4, 2023

Touching story depicts the struggle of work-life balance facing many American families. In the world of automotive advertising, Super Bowl Sunday is the one day...

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Advertising Branding Campaigns Featured News

Pierce Brosnan Makes The “Perfect Getaway” In Kia’s Super Bowl Ad

Olivia Pearce

January 28, 2015July 4, 2023

"Perfect Getaway" premieres online today with an extended cut available at Kia.com/Sorento, followed by in-cinema on 30 January and the broadcast debut in the third...

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Friskies to Air Kitten-Sized Ad During the Big Game

Joshua Hughes

January 23, 2015July 4, 2023

Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game Friskies announced that it will air an ad...