Campaigns Archives | World Branding Forum

David Yurman Adds Fall Sparkle with Bruce Weber

October 14, 2016October 14, 2016

David Yurman has taken the disruptive advertising approach for its latest campaign which features a short film series by Bruce Weber. Luxury jeweller, David Yurman,...

Read Time:1 Minute, 19 Second

Baby Magic Shines the Spotlight on Millennial Dads

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

Read Time:1 Minute, 56 Second

Dove Chocolate Celebrates Going from Bean to Bar

October 12, 2016October 12, 2016

The digital campaign features three videos with Chef Morou Ouattara and covers the Dove Chocolate making journey and brand heritage. Mars Chocolate North America has...

Read Time:1 Minute, 28 Second

Buchanan’s Drinks to Latino Heritage with J Balvin

October 10, 2016October 10, 2016

The new Buchanan’s push aims to empower a new generation of Latinos with the belief that their cultural pride is the key to greatness. Luxury...

Read Time:1 Minute, 35 Second

Avon Drives Recruitment with This is Boss Life Push

October 7, 2016October 8, 2016

The new ad campaign by Avon is designed to drive recruitment and will run on broadcast, radio, digital, and print media in the United States....

Read Time:1 Minute, 9 Second

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

Read Time:1 Minute, 9 Second

Coca-Cola Life Adds Sparkle with Canadian Debut

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

Read Time:1 Minute, 23 Second

H&M Reveals Hart of New Push with David Beckham

September 16, 2016September 16, 2016

H&M is releasing a push starring David Beckham and Kevin Hart to support the debut of its autumn/winter Modern Essentials collection. H&M is set to...

Read Time:1 Minute, 25 Second

Banana Republic Reveals Olivia Palermo Tie-up

September 12, 2016September 12, 2016

The ambassador appointment by Banana Republic will see the style icon integrated throughout the brand’s global marketing initiatives. Banana Republic has named international style...

Read Time:58 Second

Verizon Wireless and the Ravens Pass It Forward

September 8, 2016September 8, 2016

The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward. Verizon Wireless and the...

Read Time:1 Minute, 13 Second