The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall.
Nestlé has added to the candy aisle with the roll-out of a promotional push around its Halloween-themed release. Dubbed #BolderThanBoo, the campaign aims to spotlight the food giant’s Butterfinger Peanut Butter Cups Skulls offering slated to hit store shelves for the first time this fall.
The product takes on a moulded skull shaped exterior, whilst boasting a crunchy burst on the inside, alongside a rich milk chocolate coating. The fresh debut will see said product visit retailers across the United States in snack-worthy singles and shareable two-packs.
The product’s packaging features a graveyard-inspired wrap suited to filling spook-induced candy dishes and enhancing the trick or treat experience. Nestlé is also launching the Butterfinger Peanut Butter Cup Minis, a limited-edition collection with no artificial colours and flavouring.
“Candy is the hallmark of Halloween. This fall, Butterfinger is providing consumers with bold and innovative treats that will surprise and delight families and friends throughout the season,” said Deep Silver, Seasonal Marketing Manager at Nestlé USA Confections & Global Foods.
Additionally, the marque has partnered with Evette Rios, host of Recipe Rehab, to create two recipes featuring the new releases. Both can be found on the candy brand’s Pinterest page.