New KFC campaign features funnyman of sitcom fame solving the dinnertime conundrum as the “Family Colonel”
Kentucky Fried Chicken – KFC has announced that it has selected actor, comedian and director Jason Alexander as the latest celebrity to play the role of the brand‘s iconic founder, Colonel Harland Sanders. Beginning 6 August, ads featuring the sitcom veteran as the Colonel and dinnertime hero will air on television and computer screens across the US to promote KFC’s US$20/£15.7 Fill Ups, which for the first time are available in four different varieties.
Modern families want and need mealtime to be simple and stress-free. The fried chicken brand knows this can be a feat when the clock strikes 5pm and wants to help families solve the dinnertime challenge without sacrificing taste. To do just that, it has enlisted sitcom king Alexander to offer its US$20 Fill Ups four different ways, including a new boneless filet Fill Up.
“I am all-all-too-familiar with the challenge of family dinner,” said Andrea Zahumensky, CMO, KFC US.
“With four chicken meals to choose from and each at only US$20, we are continuing the brand’s tradition of providing an easy dinnertime solution for families at a great value – and there is no better person to spread the word about our new ‘family of four’ in a sitcom setting than comedy extraordinaire Jason Alexander!”
Alexander’s background as a star of one of the greatest sitcoms of all time makes him the perfect choice to play “Family Colonel” and bring this family dinner conundrum to life.
“As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day,” said Jason Alexander. “It has been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”